Imagine being an advertiser in 1980. Cable television was in its infancy. There were no personal computers, let alone smart phones. If you wanted to reach a certain audience, it was relatively simple: Print, Television, Radio, Billboards. Television commercials had famous icons that were easily relatable and advertising was simple: talk about your products. The Internet and smartphones changed the paradigm. Eye level products now refer to search, not shelves and your interaction with a potential customer comes only when they invite you to participate in their buying process via favorite websites, comparison shopping or if you are lucky enough to reach their inner circle and endorsed by a trusted friend.

Branding is an effective way to get customers to purchase your products. We are a busy society and every bit of time we have free, it is coveted. As a group, we all learn to connect with products quickly or not at all. If you are not present in the first few thoughts of your customer or the first few listings on Google then your ability to influence is low. Branding is the art of molding and positioning your product into your customer’s psyche and being present when a purchasing decision is needed.

Xelent Apparel Company is a full-service custom t-shirt printing company with a wide range of clients. In addition to custom printing on t-shirts, we often consult companies looking to make an impact in their market with a powerful brand campaign. From logo design to apparel mix, our team is dedicated. Custom printed t-shirts, polo shirts with an embroidered logo, and cut and sew hats are just a few products Xelent Apparel Company offers to our clients. Mature brands interested in marketing their own brand of apparel have called upon us to take advantage of our custom t-shirt printing expertise,incorporating brand building add-ons such as our custom neck labels, individual packaging, and hang tags.